Product-level carbon comparisons rarely reflect how a building actually performs, yet they're increasingly how specification decisions are made. As scrutiny of carbon claims grows, that's a harder position to defend.
IMA is hosting a free webinar, 11am–12pm on Thursday 22 October, on assessing whole-life carbon and fabric-first insulation strategies within whole-building context rather than isolated product comparisons. It draws on IMA's commissioned research into embodied carbon and insulation choices.
Marc Walsh (Unilin Insulation) and Tom Raftery (Bauder) join IMA's Simon Storer to share the findings from the report. There's a live poll after each presentation, an open Q&A and access to a recording.
Simon Storer said the session is a chance to hear from people working through these challenges day to day and to ask the questions that matter before relying on a figure they can't fully stand behind.
